How can a newsletter about work sound like an ad for eharmony or any other one of those sites? First, limit and eliminate the business technical terms such as “team player”, “meeting”, “value added”, “profit”, “goals”, “implementation”, “organization”. Second, add a few personal stories and key words such as “acquaintance”, “high school”, “family”, “marriage”, “friendship”, “renewed” and instant advertisement. There had to be a one personal story per page limit and of course, a page limit due to printing restraints due to cutting costs and distribution, so any true facts regarding business-to-date had to be shortened to accommodate the human interest story. In summary this is how it reads:
“With the new year comes new plans and energy
Parallel lives…emigrating to a new world
On the first full day of togetherness
Old acquaintances may have been forgotten
Thank you for all that you do”
“Flash forward” – not sure what the “flash” was about besides maybe the camera that took the heartfelt reunion picture.
First 3 months is free, money back guarantee if not re-acquainted with high school sweetheart in another location. Thank you for giving us your credit card number and personal information so we can snail mail you other advertisements and blast your email to our sponsors.
**Disclosure – not saying eharmony ever gave away personal information, in fact, I wouldn’t know, I don’t have an account.